Arbre Magique, the iconic brand par excellence of car fragrance, presents POP (Power of Perfume). An innovative 100% made in Italy diffuser, which is positioned on the air vents with a practical clip.
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Thanks to its “Radiator” shape, Arbre Magique Pop presents a new frontier in car fragrance. The particular solid perfume, also called compact perfume or material perfume, is a polymer compound similar to rubber capable of absorbing and releasing perfume in a highly performing way. This new formula thus ensures a gradual release for a duration of up to 30 days.
According to market research, Arbre Magique Pop is highly appreciated for its small size (diameter 44 mm), which guarantees sobriety and discretion, integrating perfectly into the dashboard and simulating with its circular shape the car’s control instruments.
BLUE VELVET: enveloping fragrance with fresh notes and Mediterranean citrus fruits
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